Transparency
We publish GMV, AOV, paid spend, and CAC monthly. Auditable. No marketing spin , just the raw data so you can see whether the marketplace is healthy.
GMV (Gross Merchandise Value): total value of successful orders in the period, before fees and refunds.
AOV (Average Order Value): GMV ÷ number of orders. We target AOV ≥ ₹600 , anything below means we're selling too many low-value items and margin won't work.
Paid CAC (Customer Acquisition Cost): paid ad spend ÷ buyers acquired. We target CAC < ₹500. For the first 6 months, paid spend is ₹0 per our strategic hard rule , we grow via community and curation, not ads.
The numbers above are computed from the production database at page-load time. They are reproducible via the public API:
GET /api/transparency/monthlySee the 90-day scoreboard →